LPG has been having a little look at how this all works.  The secret is to look at the sites selling advertising opportunities. (►►►)

There are some interesting theories to be found on the subject of subliminal advertising. (►►►)     It is common knowledge that there are different degrees of the sleeping and waking states.  (►►►).    We are guessing that when people are awake that early in the morning it could be that they are not as awake as they think; resulting in those subliminal messages having more than the effect of early morning viewers being bored with the same messages day after day.

Our advice is, no matter how many times you have seen information about a product that you think you would like to own, don’t reach for the two items needed there and then; we are talking about your IPad and credit card.  In the cold light of day (well after breakfast at least), you will be able to make a more realistic assessment of how much you really need that item which has inspired you; no matter how many times you have seen the promotional information. 

And LPG also found some information on ensuring that you sleep better at night. (►►►)

Maureen B