Dear LPG

I know that you know, but I wonder how many readers have thought about the significance of Data as a commodity.  

Data is one of the most valuable possessions available in our world these days, and when I refer to data I am talking about the information that allows companies to access and target you.  We all need to be recognised by it but the frightening aspect is that when one agency or company knows too much about you it gives them a certain power over you.  

Have you noticed how the questions that you are asked on even the simplest of forms have changed?  At the beginning of the century when you completed an application form, you were typically asked for your name, address and phone number but these days’ application forms for the most basic of things (the purchase of furniture, to become a member of a club), will also ask for a mobile phone number and email address if you have one. 

My advice to any reader is that we should not be too eager to provide all those details.  We need to pay attention to something that someone else mentioned on your website; your email address is your virtual (electronic) home and, as with all data, that you give to any single agency. the more they have; the stronger the picture they can build up of you. 

I found some information about the psychology used when compiling these application forms which makes interesting reading. but the bottom line is only offer the information that forms mark as required and think before adding information marked optional.

 It is also worth remembering that even if your mobile number or email address appears to be required, if you don’t have one you can’t be forced to give details that many people don’t actually have,  particularly if it is not an online form or if you are being asked questions.  There is nothing wrong with answering the question, or questioner, by informing that you do have an email address or mobile phone number but prefer not to give it. 

I strongly believe that when completing a form, it is important to work out what personal information you really need to give and keep it to a minimum, because sometimes  not doing so can be tantamount to opening a modern-day Pandora’s box.

BK, Crofton Park

The information we have found on this subject makes for quite ‘heavy’ reading but may interest some readers. Most of it offers advice to the writers of application forms and gives an insight to the way such forms are written and the thinking behind how they are devised.

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